Services

Brand management
Brand management is organised in a way that every brand has an assigned local brand manager in every Baltic market. The brand managers are responsible for the performance of the brand, marketing and point of sale activities. In order to keep track on brand performance on the Baltic level as well as to streamline communication with producer, one of the brand managers is assigned as a Baltic coordinator for the brand.

Marketing activities

In the first place we use all the conventional marketing channels common in the industry to achieve the marketing target of the brands, such as Print Media and TV. Bejond these „ standart channels" we are aslo seeking innovative ways of promoting our brands to defined target groups. Internet, outdoor visuals, fashion programs on TV or event marketing, just to name a few examples.

Editorials
In addition to image advertisements in the print press we widely use PR editorials. Here we can capitalize on synergies of the fashion, jewelery and fragrances world, building the brand image and increasing the brand awareness.

Communication with beauty press
Upon every launch we individually present the new product to all beauty editors and we also supply them with branded PR materials. We also carry out launch events especially for beauty editors. In co-operation with the producer of fashion house we invite them to PR events in inspiring locations, such as Paris, Rome or London.

Direct Marketing We possess a solid consumer database for direct mailing campaigns and scent sampling by post.

Other marketing activities
Our marketinf strategy involves "out-store"sampling as an effective tool to reach the right target. Therefore, we have sampled also where people don`t expect to get a sample - concerts, fashion events, cinemas, trendy events in clubs and cafes.

Other sampling activities
Our marketing strategy involves “out-store” sampling as an effective tool to reach the right target. Therefore, we have sampled also where people don’t expect to get a sample – concerts, fashion events, cinemas, trendy events in clubs and cafés.

Point of sales activities
We invest into various POS activities such as:

permanent in-store positions
window decorations, in-store light-boxes and promotional sites
in-store campaigns
in-store consulting
trainings

Permanent in-store positions
We constantly improve our in-store presence and impact of our brands by implementing personalized shelves in the flagship stores.

Window decorations, in-store light-boxes and promotional sites
Every POS campaign is complemented with second sites and window decorations. In the sales area there are displays of our products on promotional sites and fragrance outposts. On some occasions the decorations are extended all over the cosmetics department of the department stores. Permanently rented light-boxes in every important sales location are exhibiting product images all year long.

In-store campaigns
Besides spraying/sampling activities and GWP promotions we carry out different campaigns to introduce and promote our brands in stores.

In-store consulting
We have fragrance and color cosmetics consultants working daily in department stores and the largest chains. We recognize the importance to promote the sales personnel working behind the counter and communicating with the consumer. Therefore, we encourage them with sales contests and special get-togethers held every quarter.

Trainings
Trainings are an essential part of our marketing mix as it is vital that the people who are in direct contact with consumers are well up-to-date regarding the latest tendencies in the industry. Therefore, we provide general trainings to sales personnel and beauty consultants on yearly basis, as well as with every new product launch.

Sales team
We have professional, highly motivated and trained sales representatives, who are in direct contact with our customers on every day basis. They following customer stock levels and are taking orders in stores. At the same time, merchandisers make sure that goods have proper placing on the shelves.

LogisticsOur cosmetics logistics function is centralized in Tallinn and serves the whole Baltic market. The functions are as follows:

Ordering goods from producer
Collecting shipments from all over Western Europe in our logistic hub in Germany
Shipping products always in thermo insulated trucks to our Baltic warehouse in Tallin
Storage of goods
Labeling of goods according to the local regulations
Packing of goods for delivering to customer
Settlement of producer invoices

Sirowa Vilnius Švitrigailos 11B, LT-03228 Vilnius, Lithuania Tel.: +370 5 2394150 Fax.: +370 5 2334747 E-mail: sirowa@sirowa.lt	Sirowa Riga Katrinas dambis 16, LV-1045, Riga, Latvia Tel.: +371 67098220 Fax.: +371 67098259 E-mail: sirowa@sirowa.lv	Sirowa Tallinn Salve 2C, 11612 Tallinn, Estonia Tel.: +372 6830700 Fax.:+372 6830733 E-mail: sirowa@sirowa.ee	SIROWA Logistik & Service GmbH In der Stelzbach 1, 65618 Selters-Eisenbach, Germany Tel.: +49 6483 915411 Fax.: +49 6483 915445 Email: sirowa@t-online.de

Sirowa Helsinki Kappelitie 6 D, 02200 Espoo, Finland Tel.: +358 9 4155 3329 Fax.: +358 9 4155 3379 E-mail: sirowa@sirowahelsinki.fi	Nordic Cosmetics Ltd Oy Kappelitie 6D, 02200 Espoo, Finland Tel.: +358 9 4155 3373 Fax.: +358 9 4155 3379 E-mail: kuluttajapalvelu@nordiccosmetics.fi	Siroscan Sp. z o.o. Cosmetic Division ul. Poselska 11 Warszawa, Poland, 61-371 Ph.: +48 22 518 58 00 Fax.: +48 22 515 58 09 E-mail: siroscan@siroscan.pl	Siroscan Sp. z o.o. Pharma Division ul. Romana Maya 1 Poznań, Poland, 61-371 Ph.: +48 61 646 91 20 E-mail: biuro.poznan@siroscan.com