Functional Structure

The SIROWA Group functional structure has been tailor-made to handle the specifics of the local markets and at the same time to benefit from centralised brand and logistic management. The logistics for cosmetic products for Baltic and Finnish have been centralized in SIROWA Tallinn. The logistics for Baltic pharmaceutical products have been centralized in SIROWA Vilnius.

Brand and marketing management is split up country by country, but there is always a category leader responsible for all markets. This structure allows us to manage communication with suppliers more effectively and ensure the same quality of brand management throughout all our  markets.