Wella Professionals is one of the oldest beauty care brands in the world. The brand was first introduced in 1880 by the young German stylist Franz Stroher who brought inspiration to the hair care industry. We have maintained his aim of sharing his passion and vision by encouraging creativity that turns fashion fantasies and dreams into reality.

The brand offers a wide choice of professional hair care and hair styling products, professional hair colours, bleaching solutions and permanent curls offered by hairdressing and beauty care saloons. The vision of one man today inspires more than 4 million industry professionals and countless people with beautiful hair across the world.

System Professional is a specialised brand of Wella Professionals top products. The brand was introduced in 1974 and it offers high quality personalised hair care products.

Everyone has their own individual idea of perfect hair. System Professional has introduced a personalised hair care approach that is based on the alchemy of two flawless contrasts: science that is driven by continuous research and technological perfection and inspiration that is empowered by charm, aesthetic appeal and an inborn aspiration for beauty.

System Professional offers products for thorough hair and scalp diagnostics and visible long-term hair care results on a new, personalised level.

Perfect results every day.

Londa Professional is a Wella Professionals lifestyle brand that was introduced in 1956, when the company based in Rothenkirchen, East Germany introduced a new brand name Londa with the famous Wella logotype.

Londa Professional believes in beauty that gives pleasure. It is beauty for everyday life, the daily work of hairdressing saloons and real people. Londa Professional believes in the power of cooperation in the framework of local communities where everyone has something to give and to share. It believes that small things can bring great happiness.

Londa Professional solutions are designed for hairdressing saloons - places where your personality counts just as much as your appearance. A wide choice of professional hair care, styling, colouring, bleaching and perming solutions. 

Sebastian Professional is a top brand in the USA. Los Angeles stylist Geri Cusenza entered the 70s determined to establish a company based on the concept of fearlessness. The thirst for innovation and the necessity to change the rules of the game was the essence of Sebastian activities. Today is no different. The stylist has taken inspiration from hippies, disco heels, platform trousers, colourful outfits and crazy hairstyles in the creation of her unique style.

We offer unexpected results with Sebastian: always amazing and surprising hairstyles. We understand the work of stylists and we offer inspiration to turn usual hair into the extraordinary.

Create. Transform. Seek maximal effect: toning hair colour, hair gloss, gels, oils, creams, clays, shampoos, masks, conditioners - there is no limit with Sebastian for your creations.

Nioxin is the only professional saloon brand specialising in hair volume, thickness and scalp solutions.

In 1987 Eva Graham noticed that her hair had become thinner after she gave birth. Thanks to her research NIOXIN has found inspiration in scalp care to provide advanced solutions for thin hair. The scalp is an extension of the facial skin and it requires adequate attention and care. Nioxin products are developed to strengthen, nourish and restore hair from the roots. A healthy scalp is the start of healthy hair that looks thicker and has extra volume.

OPI, originally named Odontorium Products Inc., was a small dental supply company purchased by George Schaeffer in 1981. Shortly after taking over the company, Schaeffer was joined by Hungarian-born Suzi Weiss-Fischmann, OPI’s Executive Vice President and Artistic Director. Schaeffer and Weiss-Fischmann partnered with R. Eric Montgomery, a biochemist, and created an acrylic system that Schaeffer sold door-to-door to local nail salons. They closed the dental sales and focused entirely on nail products changing the name to OPI Products Inc.

In 1989, OPI expanded its portfolio to nail lacquers and later other products. In 2003, OPI created a Legally Blonde 2 collection that was also featured in the film. Collaborations that have followed include Ford Mustang, the 2010 film Alice in Wonderland, and Dell (2009).

In 2003, OPI launched a nail polish line for dogs called Pawlish that received mixed reviews. In 2007, after pressure from the EPA and the organization Campaign for Safe Cosmetics, OPI reformulated its nail lacquers and eliminated chemicals DBP (dibutyl phthalate), formaldehyde and toluene.
Nowadays OPI is considered as salon brand #1 in the world.