SIROWA is currently active in 9 European countries, which are Finland, Estonia, Latvia, Lithuania, Poland, Czech Republic, Slovakia, Hungary and Germany. The company was founded in 1990 by Dr. J├╝rgen Warzecha in Lithuania, expanding to Latvia in 1993 and to Estonia in 1994. 2003 we entered the Finnish market, Poland followed in 2008 and 2017 we started our operations in the Czech Republic, Slovakia and Hungary.

Since 2006 SIROWA is working with a central Baltic stock, providing door to door service to our customers in Finland and in the Baltic States. The Baltic cosmetic stock is located in Tallinn and the Baltic Pharmaceutical stock in Vilnius. Since SIROWA is one of the oldest companies on the Baltic market, the name SIROWA is very well known among people. A lot of people who once started in SIROWA reached high positions in other companies. We believe we have two main assets, our amazing brands and our great people. Today the SIROWA Group employs close to 500 people and from the first year till today we were growing year on year double digit.

Key Facts and Figures (2018)

Experience: almost 30 years in the health and beauty-care market;

International: operations in 9 countries: Finland, Estonia, Latvia, Lithuania, Poland, Czech Republic, Slovakia, Hungary and Germany;

Reliable: at the moment we represent over 30 producers;

Volume: over 80 brands under our management;

People: close to 500 employees are working at SIROWA Group;

Clients: we have more than 4.500 active customers

Functional Structure

The SIROWA Group functional structure has been tailor-made to handle the specifics of the local markets and at the same time to benefit from centralised brand and logistics management. Brand and marketing management is split up country by country, but there is always a category leader responsible for all markets. This structure allows us to manage communication with suppliers more effectively and ensure the same quality of brand management throughout all our markets