About Sirowa

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The Sirowa Group is active in Estonia, Latvia, Lithuania, Finland and Germany. In the Baltic States and Finland we have companies that provide sales and marketing services for our partners, the manufacturers of our products. In Germany, we have our logistic Centre in Selters-Eisenbach, not far from Frankfurt am Main. The first company was founded by Dr. H. Jürgen Warzecha (born 1958, German) in Lithuania in 1993.
At that time Igors Siders (Latvian) and Fritz Romig (German) were Dr. Warzecha’s partners. The name SI-RO-WA came from the first two letters of each founders' surname .
Sirowa companies were established in Latvia and in Estonia during the following year. In the beginning Sirowa was working with Pharmaceutical and Dental products. Cosmetic products were added later.
 
In 2003 Sirowa expanded to Finland with part of the Dental and Pharmaceutical businesses.
 
Since 2006 Sirowa is working with a central Baltic stock. The Baltic cosmetic stock is in Tallinn and the Baltic Pharmaceutical stock is in Vilnius. Since Sirowa is one of the oldest companies on the Baltic market, the name Sirowa is very well known among people. A lot of people who once started in Sirowa and later continued their careers in other companies have reached high positions, to certain degree thanks to their learning in Sirowa. Today the Sirowa Group employs approximately 250 employees with a yearly turnover of 25 Mio EUR. 
 
In 2008 Sirowa together with Scandinavian cosmetics from Sweden (Scanco) bought Nordic Cosmetics in Finland on 50-50 basis.